Job Description
We are looking for an experienced Director of Marketing to lead and execute strategic marketing initiatives for our client in Philadelphia. This role requires a dynamic leader with expertise in brand development, digital marketing, and communications strategy, particularly within law firm/legal services industry. You will be responsible for driving brand awareness, optimizing marketing operations, and implementing innovative strategies to achieve business goals.
Responsibilities:
• Develop and oversee comprehensive marketing strategies that enhance brand visibility and align with organizational goals.
• Lead the creation and execution of digital marketing campaigns, including SEO, paid search, and paid social initiatives.
• Manage brand development and ensure consistency across all marketing channels.
• Implement effective marketing automation tools to improve campaign efficiency and deliver measurable results.
• Build and execute a robust content strategy that supports business growth and engages target audiences.
• Drive social media marketing efforts to expand reach and foster meaningful engagement.
• Analyze marketing performance using tools like Google Analytics to identify opportunities for improvement.
• Collaborate with cross-functional teams to ensure alignment with business objectives and industry best practices.
• Develop and maintain strong relationships with external partners and vendors to support marketing initiatives.
• Monitor industry trends and competitor activities to inform strategic decisions.
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