About the Company
For more than twenty years, IDOC has remained committed to the success of independent optometrists and has become the leading alliance of private optometric practice owners in the United States. Founded by an optometrist with first-hand experience in private practice, IDOC empowers independent owners to build and sustain the practices they envision.
Our core value—people first, always—combined with a focus on innovation gives our network of more than 3,200 optometrists a significant competitive advantage. IDOC supports members through industry-respected consultants, business analytics, dedicated account management, vendor partnerships, continuing education, and peer networking.
We are proud to be a Great Place to Work-Certified™ organization, offering a collaborative and empowering environment for professionals who want to make a difference.
About the Role
Full time, mid-level frontend developer (WordPress) with experience in A/B testing, landing page, and UX/CX experience. Partner with marketing team to optimize SEO, CRO/UX, and consolidate multiple websites into a single branded parent site.
Requirements
Scope
CRO and A/B Testing: Plan and build A/B experiments (hypotheses, variants, targeting, goals, scheduling). QA across browsers/devices and accessibility, verify analytics, document results, and hand off winners to IT for implementation. Five test launches in 2 week sprints.
Landing Pages: Partner with marketing to design and build high-impact WordPress landing pages for campaigns, SEO, and content. Ensure speed, responsiveness, accessibility, on-page SEO, and tracking with QA before launch.
UX Optimization: Work with marketing to optimize user journeys, components, and lead capture flows based on analytics and research.
Website Consolidation: Deliver a multi-site consolidation into a single branded parent site, including content inventory, redirect mapping, and canonicalization.
Requirements
Success Metrics
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