Job Description

About the Company  

For more than twenty years, IDOC has remained committed to the success of independent optometrists and has become the leading alliance of private optometric practice owners in the United States. Founded by an optometrist with first-hand experience in private practice, IDOC empowers independent owners to build and sustain the practices they envision.

Our core value—people first, always—combined with a focus on innovation gives our network of more than 3,200 optometrists a significant competitive advantage. IDOC supports members through industry-respected consultants, business analytics, dedicated account management, vendor partnerships, continuing education, and peer networking. 

We are proud to be a Great Place to Work-Certified™ organization, offering a collaborative and empowering environment for professionals who want to make a difference.

About the Role  

Full time, mid-level frontend developer (WordPress) with experience in A/B testing, landing page, and UX/CX experience. Partner with marketing team to optimize SEO, CRO/UX, and consolidate multiple websites into a single branded parent site. 

Requirements

Scope 

CRO and A/B Testing: Plan and build A/B experiments (hypotheses, variants, targeting, goals, scheduling). QA across browsers/devices and accessibility, verify analytics, document results, and hand off winners to IT for implementation. Five test launches in 2 week sprints.

Landing Pages: Partner with marketing to design and build high-impact WordPress landing pages for campaigns, SEO, and content. Ensure speed, responsiveness, accessibility, on-page SEO, and tracking with QA before launch. 

UX Optimization: Work with marketing to optimize user journeys, components, and lead capture flows based on analytics and research.

Website Consolidation: Deliver a multi-site consolidation into a single branded parent site, including content inventory, redirect mapping, and canonicalization.

Requirements 

• Expert HTML/CSS/JavaScript; responsive, accessibility, and cross-browser/device QA 
• WordPress theme customization and basic PHP (helpful). Divi theme a plus.
• Hands on with at least one A/B testing tool including Nelio, VWO, Convert, and others. Basic skills in test design and stats literacy.
• GA4 and GTM proficiency including event/schema setup and debugging.
• Knowledge of technical SEO, such as Core Web Vitals, Schema, and LightHouse, a plus.
• Experience with redirects, sitemaps, canonicalization, and other critical elements for website consolidation 

Success Metrics

• Experiments launched on schedule with clean QA. Accurate tracking with minimal performance impact. 
• Core Web Vitals and other technical improvements.
• Additional responsibilities and support as needed and directed.

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